)
Five Challenges Holding Resellers Back — and How To Remove Them
In a world of fast-moving AI innovation, rising customer expectations, and intense competition across the business communications market, resellers need more than great software. They need a vendor that brings a team, not just a platform.
Why Software Alone Isn’t Enough
The modern reseller landscape is shifting rapidly. AI capabilities are now expected. Customers want integrated solutions. Competition is fierce. And technical complexity continues to rise.
Yet many vendors hand over a product and walk away, leaving resellers to manage onboarding, marketing, support, training, and innovation on their own.
NFON takes a different approach.
We provide the AI-powered communications platform — but we also provide the team behind it.
A team that accelerates onboarding, supports your pipeline, fills your skills gaps, handles support, and keeps you ahead of AI-driven change.
Read on to explore five of the biggest challenges faced by today’s MSPs and resellers — and how NFON’s team, services, and expertise remove the barriers to growth.
Challenge 1: Onboarding New Solutions Without the Headaches
The Challenge
Adding new solutions is resource-intensive, for a wide range of reasons, including:
Limited internal capacity
Lack of technical confidence
Slow implementation
Time-consuming training cycles
A new solution shouldn’t derail your business.
How Our Team Removes the Barrier
NFON makes onboarding smooth, fast, and confidence-building through:
Comprehensive onboarding programmes
Online and in-person training
Tailored on-site enablement
Sales and technical readiness sessions
Your team becomes equipped, confident, and ready to sell faster.
Challenge 2: Finding New Customers
The Challenge
Growth is impossible without new business — but the market is crowded and noisy:
Too many vendors
Too little differentiation
Not enough internal marketing resources
Limited time for pipeline generation
How Our Team Removes the Barrier
NFON enhances your entire marketing engine:
Co-branded campaigns
Ready-to-launch assets
Social packs, brochures, landing pages
Marketing-as-a-Service to help you promote your entire business
You stand out. You reach more customers. You close more deals.
Challenge 3: Supporting Customers Without Overwhelming Internal Capacity
The Challenge
More customers should mean more revenue — not more stress.
But for many MSPs, support demands explode:
Tickets eat up time
Troubleshooting consumes resources
Customer response times slip
Staff become overstretched
How Our Team Removes the Barrier
NFON takes pressure off your internal team with:
Support-as-a-Service
Fast, high-quality end-user responses
Proactive support communications
Escalation management and issue ownership
Your customers stay happy — and your team stays focused on growth.
Challenge 4: Filling Skills Gaps in AI, Integrations & Business Comms
The Challenge
AI, analytics, Teams integrations, call centre functionality, and platform configuration require deep expertise that many resellers simply don’t have in-house.
How Our Team Removes the Barrier
NFON’s expert resources fill the gap instantly:
Pre-sales specialists
Technical consultants
Specialised account managers
Professional Services
PSaaS (Professional Services as a Service) for flexible project support
You can deliver enterprise-level outcomes without enterprise-level staffing.
Challenge 5: Delivering Complex Projects Without Internal Resources
The Challenge
Large deployments, multi-site rollouts, and complex configurations can push teams beyond their limits, with
Limited internal capacity
Gaps in specialist knowledge
Tight customer timelines
Pressure to deliver enterprise-level outcomes without enterprise-level teams
How Our Team Removes the Barrier
NFON helps you deliver complex projects seamlessly:
Professional Services to design and manage delivery
Support for specialist tasks
Hands-on implementation for large or multi-site deployments
Post-delivery assistance to ensure customer success
With NFON, you can confidently take on larger, more lucrative projects — without adding internal headcount.
NFON doesn’t just deliver an AI-powered communications platform — we deliver the team that powers your success.
A team that supports your pipeline, strengthens your operations, fills your skills gaps, and accelerates your growth.
)
)
)