Being experts in telecoms means companies like Analysys Mason aren't blinded by brands or confounded by technical language. In other words, they understand all the underlying detail.
But, like any good analyst firm, it put technology into its proper context. Instead of focusing on the tech, it was determined to conduct a thorough forensic investigation into the business drivers and outcomes.
“Being a consultancy business, we ran all the business cases. This made sure we looked at all the options and the cost - rather than just one area.” David Creighton, CIO, Analysys Mason.
The upshot of all this is that the Analysys Mason CIO and his team consciously decided to think like business people - not technologists. This involved questioning every claim made by providers and running every available scenario and cost. It stopped them being complacent about their outstanding technical understanding.