By using Interactive Voice Response - in short IVR - it is possible for a caller to navigate through a menu and connect with the requisite extension by pressing the corresponding buttons on the telephone. ("If you have questions regarding your bill press 1", "Would you like to change to a new tariff?", etc.). Every response, each touch of a button takes the caller to the next menu item and therefore ultimately to the correct point of contact. No receptionist is required to answer the call manually and put the caller through. The company is able to determine which questions are required in order for the caller to navigate through the menu.
This function, realised in Cloudya, the cloud telephone system from NFON, serves to enhance company efficiency.