An inbound call centre is almost exclusively dedicated to receiving incoming customer calls. These calls may be being made in order to purchase products or services, make complaints, report faults or request information. While the inbound call centre itself does not actively call customers, but rather takes incoming calls, an outbound call centre makes calls to customers or potential customers. The aim of the call is to deliver telemarketing to customers and motivate them to purchase products, for example. Other reasons are conducting surveys, research customer satisfaction and to identify pre-sales needs.