Effortless, AI-powered service for a seamless summer.

Steinbach and botario bring intelligent automation to seasonal customer care — transforming complex product information into real-time, easy-to-access answers that empower teams, delight customers, and scale effortlessly through Europe’s busiest months.

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Manufacturing / Retail - Pool & Water Care

Turning summer peaks into smooth service.

For Steinbach, Austria’s leading producer and distributor of pools, pool accessories, and water care products, summer is both a celebration and a challenge. As temperatures rise, so do support requests, with up to 90% of customer inquiries arriving in just a few months.

By partnering with botario, Steinbach redefined its approach to seasonal service. The company introduced an intelligent chatbot powered by real product knowledge and advanced automation, ensuring instant, reliable answers for customers and retail partners across Europe.

The result: clear information, consistent service, and relaxed customers — even in the heat of peak season.

Meet Steinbach.

Steinbach International is a family-founded Austrian company known for its high-quality pools, technology, and water care products. With a footprint spanning Europe, Steinbach serves both B2B partners and end customers through its webshop and online platforms.

For Steinbach, customer experience is inseparable from product quality. Every question answered quickly means one more pool running perfectly and one more satisfied customer enjoying the summer.

THE BUSINESS challenges

When summer demand meets customer expectations

In peak months, Steinbach’s service channels are flooded with inquiries: from setup and compatibility to water treatment and product maintenance. Most are repetitive but urgent, and missing the right information can turn a sunny afternoon into frustration.

Important product knowledge was spread across teams and manuals, making it hard for customers (or even internal team members) to find the answers they needed fast. Steinbach required a solution that could centralize this information, automate responses, and ensure consistent, expert-level support 24/7.

THE SOLUTION

One bot, thousands of answers.

Steinbach implemented botario as a centralized, intelligent support assistant, designed to transform technical documentation into accessible, conversational service.

Built on botario’s modular platform, the chatbot connects thousands of SKUs, manuals, and FAQs into one searchable, AI-powered interface. The bot delivers accurate, documentation-based responses instantly, freeing service teams from routine tickets and helping customers solve problems on their own.

The solution's capabilities include:

Automated answers for recurring questions

The bot instantly resolves common product and usage inquiries, especially during peak summer months.

Centralized knowledge base

All manuals, product data, and technical details are consolidated into a single, searchable hub, for both agents and customers.

Smart routing for complex cases

When escalation is needed, the bot gathers all relevant details before handing over to an agent, reducing effort and response time.

Reduced first-level workload.

Automated conversations handle the majority of recurring questions, allowing teams to focus on high-value interactions.

Improved operational efficiency.

During the busiest summer months, Steinbach maintains service quality without scaling team size or relying on external providers.

Faster, more accurate responses.

Customers and resellers receive immediate, documentation-based guidance, preventing misunderstandings and delays, as internal teams have centralized access to consistent, accurate product information.

Consistent quality, every time.

Automation ensures every interaction — from setup guidance to troubleshooting — reflects Steinbach’s standard of clarity and care.

Designed for business agility

botario’s modular platform allows Steinbach to adapt quickly to new products, markets, and service needs, without heavy IT dependency.

Data-driven performance

Analytics built into the botario platform give Steinbach valuable insights into customer behavior and product trends, helping teams refine knowledge and improve response quality continuously.

German Hosting, GDPR Compliance

Developed and hosted in Germany, botario guarantees secure, compliant, and high-performance deployments — a crucial factor for data-sensitive European enterprises.

Collaborative partnership and innovation

From day one, botario worked closely with Steinbach’s product and marketing teams, blending technical expertise with deep understanding of seasonal service challenges to create a solution that fits perfectly into the company’s workflow.

Looking ahead: from service bot to knowledge engine.

Building on its success, Steinbach is taking the next step: evolving its chatbot into a proactive knowledge engine that not only answers questions but anticipates them.

By connecting more data sources and deepening the use of Large Language Models, Steinbach aims to provide context-aware recommendations and personalized guidance turning customer support into a seamless part of the pool ownership experience.

Ready to simplify your customer experience with AI?
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