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Cloud telephony for e-commerce.
Improving operational efficiency, powering cash on delivery verification for growing e-commerce companies.
E-commerce & Cloud telephony.
E-commerce, with its high requirement to keep customers engaged, is one of the verticals that is best served by cloud telephony. With dwindling customer loyalty and increased customer acquisition costs, every brand needs to think of what sets them apart from the growing tribe of e-commerce companies. Most often, the answer is “personalised customer engagement.”
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BUSINESS NEED
Meet Foodist.
Foodist is at the centre of a gastronomic online revolution. One that brings Europe’s finest food delicacies to thousands of kitchen tables in Germany, Austria, Switzerland and beyond.
Having progressed from startup to ‘grown-up’ business, Foodist outgrew its previous office so planned a move to bigger premises in Hamburg’s port area. The runaway success of Foodist means more customers and suppliers to communicate with and more new products to source.
Finding a way to make good communications simple to operate and grow is key to a successful future.
BUSINESS REQUIREMENTS
Foodist has always relied upon communications to keep its online operations running successfully. E-commerce tools handle the purchasing and shipping aspects of the Foodist gourmet box service, and customers can also phone in to ask questions and get expert advice.
The other role for communications is keeping in constant contact with product suppliers to ensure that Foodist customers have access to the latest food discoveries.
“Much has grown in the last five years. We are now over 50 employees and in the next few years we will somehow get to 70 or 80,” Jan emphasises. ”We wanted to use the move to the new office to replace our PBX with a new kind of modern communications system. The previous infrastructure wasn’t coping so well with growth. So we thought, what are the alternatives? Buy a new PBX and again have the problems with maintainability and dependence from external partners? Then we discovered NFON.”
Here are a few ways in which cloud telephony can help e-commerce companies:
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Our solution for Foodist:
Cloudya Business Premium.
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The new communication system provides flexibility, scalability, and simplified management to support business growth without the constraints of legacy infrastructure.
- Flexible payments: Monthly payment model with no upfront capex commitment.
- Enhanced connectivity: Keep teams productive across any device or location.
- Effortless scalability: Simplified user onboarding and feature expansion with minimal admin effort.
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Costs model.
Simple, optimum cost model with cloud communications services With NFON, rather than using capital expenditure to buy an expensive new infrastructure, Foodist saw the advantages of a flexible, monthly payment model that it could grow alongside.
Dominic Muskulus, Head of IT at Foodist, adds, “We weren’t convinced that the PBX price structure worked for the numbers of users we needed. We like the way NFON runs in the cloud. It means not having to worry anymore about accommodating a huge system somewhere in our server cabinets.”
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“It is convenient to add new users and link terminals with new numbers. Redirects are simple to set up, and fax works without any problems. It‘s amazing. Previously, we had to rely on a contractor to make changes on our behalf. Now we can manage the system ourselves – and it‘s super easy to do.“
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