One page, five boxes, and the calculation already done. Ten minutes and you have your own number.

Work out what an unanswered call is costing you

Nobody publishes what an unanswered call costs a small hotel, agency or attraction. We went looking for the figure and it does not exist, in any of our four markets. So we have done the next best thing: the calculation worked through step by step, with an example, so you can swap each figure for your own.

What is inside

The five variables you need, and where each one comes from

A worked example from start to finish, on a 40-room independent hotel

Why your phone system already knows the first figure, even if nobody has looked

What to do if you cannot tell how many calls are repeat attempts by the same person

And why this is a method and an example, not an industry benchmark

No form. No email address. It opens straight away.
See the worked example
The five calls a day you are not answering
The true cost of an unanswered enquiry

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