AI adoption in UK business: wide, not deep | NFON [Contact](# "Contact") ![](/web-assets/f/290788/40x40/d98615a3ea/nfon-sales-contact.svg) Sales & General * [Talk to Sales](tel:+443303838000) * [Write to us](/gb/request-information) [![NFON Logo](/assets/logo-nfon.svg)](/gb/ "NFON Home") * Search * [Login](https://start.cloudya.com/ "Login") * gb + [International](/en) + [Deutschland](/de) + [España](/es) + [France](/fr) + [Italia](/it) + [Österreich](/at) + [Polska](/pl) + [Portugal](/pt) + [United Kingdom](/gb/specials/Research-B-UK) * [Contact](#) [Contact](# "Contact") + ![](/web-assets/f/290788/40x40/d98615a3ea/nfon-sales-contact.svg) Sales & General Get in touch with us. ![](/images/getstarted-talktosales-navbar-int_ZMspQ4.webp) ### Talk to Sales Get a free consultation to see how NFON products can meet your needs. [+44 330 383 8000](tel:+443303838000 "+44 330 383 8000") ![](/images/getstarted-writetous-navbar-int_ZY7MOf.webp) ### Write to us Fill out our request form. Our experts will respond as soon as possible. [Write to us](/gb/request-information "Write to us") AI and digital maturity in UK travel and hospitality operations # Adoption tripled. Depth did not. 29% of UK businesses used AI in June 2026, roughly triple the September 2023 level. But the average adopter used 1.6 AI technologies, against 1.4 nearly three years earlier. Adoption has spread between firms without deepening inside them. This report covers what that means for hospitality. ![](/images/csr_blog_image2_travel_gb2_1W1A1P.webp) ![](/images/csr_blog_image2_travel_gb2_ZPQkXk.webp) a 20-minute read. ### What is inside #### ONS adoption data 2023 to 2026, including the depth figure most coverage leaves out #### Which technologies are actually being bought - large language models at 18%, visual content at 16% #### Why accommodation and food services sits among the lowest-adoption sectors, and why that is firm size #### The employment squeeze running alongside it, and what that does to guest contact #### What Article 50 means for a UK group operating properties in the EU No form. No email address. ONS data, cited. [Read the UK report](/web-assets/f/290788/x/36801fe65b/research_theme_b_uk.pdf "Read the UK report") [Three AI use cases in travel that survived contact with operations](https://www.nfon.com/gb/blog/three-ai-use-cases-in-travel-that-survived-contact-with-operations/) [Why your best agents leave in September](https://www.nfon.com/gb/blog/why-your-best-agents-leave-after-the-peak/) ## Get Free, Expert Advice ## More than 54,000 customers use NFON and botario products. * ![](/images/logo-11_1gQpL1.webp) * ![](/images/1-03_Zyxa02.webp) * ![](/images/1-07_Z2iS8iP.webp) * ![](/images/cewe-logo-white_60_ZrXNqe.svg) * ![](/images/1-02_1GeuWa.webp) * ![](/images/1-05_1Sr8pi.webp) * ![](/images/tchibo-logo-60_1cyH2B.svg) * ![](/images/deichmann_logo_60_ZLdNnb.svg) * ![](/images/swb-logo-60_Z2b7sYs.svg) * ![](/images/1-09_13OONc.webp) * ![](/images/logo-12_Z1VSivn.webp) * ![](/images/itsc-logo-60_Z2kkxbH.svg) * ![](/images/steinway_and_sons_logo-60_1HDlTS.svg) * ![](/images/ewe-netz-logo-60_ZBbqCJ.svg) * ![](/images/remondis-logo_60_Z2eCtlf.svg) * ![](/images/easy-credit-logo-60_Z1k91QV.svg) * ![](/images/bkk-pflaz-logo-60_Z28Q9DN.svg) * ![](/images/teambank_logo_60_Z1Mxn5L.svg) * ![](/images/logo-11_1gQpL1.webp) * ![](/images/1-03_Zyxa02.webp) * ![](/images/1-07_Z2iS8iP.webp) * ![](/images/cewe-logo-white_60_ZrXNqe.svg) * ![](/images/1-02_1GeuWa.webp) * ![](/images/1-05_1Sr8pi.webp) * ![](/images/tchibo-logo-60_1cyH2B.svg) * ![](/images/deichmann_logo_60_ZLdNnb.svg) * ![](/images/swb-logo-60_Z2b7sYs.svg) * ![](/images/1-09_13OONc.webp) * ![](/images/logo-12_Z1VSivn.webp) * ![](/images/itsc-logo-60_Z2kkxbH.svg) * ![](/images/steinway_and_sons_logo-60_1HDlTS.svg) * ![](/images/ewe-netz-logo-60_ZBbqCJ.svg) * ![](/images/remondis-logo_60_Z2eCtlf.svg) * ![](/images/easy-credit-logo-60_Z1k91QV.svg) * ![](/images/bkk-pflaz-logo-60_Z28Q9DN.svg) * ![](/images/teambank_logo_60_Z1Mxn5L.svg) * ![](/images/logo-11_1gQpL1.webp) * ![](/images/1-03_Zyxa02.webp) * ![](/images/1-07_Z2iS8iP.webp) * ![](/images/cewe-logo-white_60_ZrXNqe.svg) * ![](/images/1-02_1GeuWa.webp) * ![](/images/1-05_1Sr8pi.webp) * ![](/images/tchibo-logo-60_1cyH2B.svg) * ![](/images/deichmann_logo_60_ZLdNnb.svg) * ![](/images/swb-logo-60_Z2b7sYs.svg) * ![](/images/1-09_13OONc.webp) * ![](/images/logo-12_Z1VSivn.webp) * ![](/images/itsc-logo-60_Z2kkxbH.svg) * ![](/images/steinway_and_sons_logo-60_1HDlTS.svg) * ![](/images/ewe-netz-logo-60_ZBbqCJ.svg) * ![](/images/remondis-logo_60_Z2eCtlf.svg) * ![](/images/easy-credit-logo-60_Z1k91QV.svg) * ![](/images/bkk-pflaz-logo-60_Z28Q9DN.svg) * ![](/images/teambank_logo_60_Z1Mxn5L.svg) ![NFON Logo](/assets/logo-nfon.svg) News * [Events](https://www.nfon.com/gb/news/events/) * [Press](https://www.nfon.com/gb/news/press/) Customers * [Cloudya Login](https://start.cloudya.com/auth/login) * [Admin Portal](https://admin.nfon.com/) * [NFON Status](https://status.nfon.com/) About NFON * [Corporate](https://corporate.nfon.com/en/) * [Investor Relations](https://corporate.nfon.com/en/investor-relations/ir-at-a-glance/) * [Sustainability & ESG](https://corporate.nfon.com/en/sustainability/) * [Career](https://corporate.nfon.com/en/careers/) Legal * [GTC-SLA](/gb/legal/gtc-sla) * [Legal Notice](/gb/legal/legal-notice) * [Trust Centre](https://www.nfon.com/en/trust-center/) * [Data Protection](/gb/legal/data-protection) * [Cookie Settings](javascript:onclick=UC_UI.showSecondLayer()) © 2026 - NFON | All rights reserved.