With the early stages of digital transformation, the way we communicate is undergoing rapid change. Whether we communicate using voice, email, WhatsApp, Facebook Messenger or social media posts – we are communicating right here, right now, more than ever before. And every day, our communication grows.
You can read heaps of coverage on our culture of smartphone obsession. Numerous studies explore how much we look at our smartphones – on average 2,617 times per day! According to the research company dscout, power users look at their devices around 5,427 times per day. Since every smartphone check takes up to five seconds, a person can clock up a net usage time of 150 minutes per day. This equates to around 15 percent of the time we’re awake!
Voice Brings Us Back to Our Roots
We are taking the next big step in digital transformation using language. What began with audio books and podcasts continues with Alexa, Google Assistant and Siri. We communicate most naturally using language, both person-to-person and person-to-machine. And even with data usage growing, voice traffic across the globe still continues to rise.
In fact, we are communicating more every day. Ovum says that voice traffic will increase by 8 percent per year until 2025. For example, when we combine the annual communication traffic of every single person into one call, this equates to 68.5 trillion minutes! Voice connects people on a personal level. It creates a personal bond and fulfills a basic human need: After body language, voice is the second most important form of communication.