When used in a smart way, an organisation can spread their ideas wider than ever before and reach more people on a more intimate level, thanks to cloud services and new technology. Traditional, obsolete hierarchies and boundaries can be overcome when you communicate your values directly. Giving your company a face will add to its credibility. Thanks to voice and video, customer relations and partnerships can become more personal than ever.
This leads us directly to the last point and the key to any functioning relationship: Trust. A true trust relationship between nameless, faceless machines and human beings is not to be expected in any near future. On the contrary, in a world of bots and augmented reality, humans can do wonders and have a bigger impact than ever. Assuming that nothing will be more appreciated than the real time a person takes to talk personally to another person, showing a face, real emotions and empathy will continue to be highly valued. This is what we call the human advantage.
The bottom line: There is no use in ignoring or even avoiding digital transformation out of fear of a loss of identity. In fact, digital and cloud services have been invented for us to ease and improve our work, not to overwhelm us. In this sense, digital transformation is all about being human. Let’s use it to amplify the human factor in your organisation. Since younger generations will push for it anyway, you might just as well use it for your own purposes now – but don’t forget to make it individual, enjoyable, and human!
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