ith marketing automation solutions, you can automate many steps in the early stages of the marketing and sales funnel. Potential customers browse your company’s website and download information to help them prepare for the purchase decision. However, they themselves decide when to reveal themselves to your company, for example, by filling out a download or contact form.
This is the first point of interaction between your potential future customer and your company. This is the moment when it’s paramount to get the right mix between necessary restraint and personal relationship building: Show that people like you stand behind your brand and offer your customers personal, non-binding contact options as early as possible, such as a free telephone consultation.
As in many business areas, the last few years in sales have been characterised by the trend towards self-service. However, sales experts now tend to bring options for personal contact back into play as soon as possible. Digital marketing and sales campaigns almost always run via email, but emails are overlooked far too often. In contrast, a personal contact person signals reachability, service orientation and humanity – all things that every customer appreciates time and again in a digitalised world.
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