Why Should You Use Cloud Communications for Your Business?

The transition to cloud communication solutions is in full swing. Forbes predicts that by 2020, 83 percent of all business processes will be managed using cloud technology. Cloud communications services offer many strategic, financial and technical benefits. So why should you use cloud communications for your business?

If you’re still looking for reasons to justify your decision to move to cloud services, you’ve come to the right place. Here are what we consider to be the most important reasons for using cloud communication services.

You know how frustrating it is when a colleague or customer calls you on your office number when you’re not at your desk. In the worst case, you will not hear the voicemail until days later. With cloud communications solutions, you can be reached at any time, on any device, on the same extension – at home, on business trips or at your workplace.

Home office and remote work have become an integral part of our working world. Furthermore, around 90 percent of all employees who regularly work on the go no longer want to give it up.

Collaboration for Virtual Teams


In addition to mobile accessibility, cloud communications solutions facilitate successful virtual teams. Teams with members in different locations around the country – or the world! – benefit from a unified communications platform through which they can communicate with each other at any time.

Using cloud solutions, any size business can connect teams using cloud communications solutions for voice and data, bundled with collaboration platforms and productivity apps. Accessibility to cloud apps, from anywhere at anytime and from any device, are fundamental to the success of virtual teams.

Digital Solutions for Digital Natives

The working world is enriched by new generations who have grown up in the digital world. In a few years, Millennials will account for three-quarters of the workforce. And the Gen Zers, whose lifestyle and communication are entirely digital, will also enter the workforce. They expect the same communication tools in their workplace that they use in their private lives. You will absolutely meet the needs of digital natives with cloud services.

The next generations are shaping the New World of Work through active communication, plus their focus on productivity and efficiency. 

Leading-edge Technology

When using cloud communications software and hardware, you do not have to worry about tech updates and upgrades. And with the maturation of cloud technology and solutions, teams have access to state-of-the-art technology. Cloud technology dates back to the 1960s, and in its modern form, it’s been around since 2006, when former Google CEO Eric Schmidt introduced the term at a conference. More than 10 years on, cloud has moved from bleeding-edge technology to decidedly leading edge.

Cloud service providers (CSPs) are regularly harvesting new features and functions for their communications solutions. Most providers make these upgrades available users free of charge and automatically provision them. You can fully focus on how you use the service and not have to worry about maintenance or upgrades.

Protection for Your Data


Providers of cloud communications solutions work with the latest data protection standards, ensuring that your communications are secure and reliable. Voice encryption protects you from unwanted listeners. For example, we rely on tap-proof encryption via SRTP and have adhered to strict German data protection laws since our company was founded in 2007. These laws were replaced by the General Data Protection Regulation (GDPR) in May 2018.

GDPR enjoys worldwide recognition amongst supporters of data protection. 

Predictable Total Cost of Ownership


Many organisations plan to switch to a cloud communications solution for financial reasons. Yet many often overlook that there is more to determining the total cost of ownership than simply comparing the costs of different CSPs.


Using cloud technology and services means there is no need for expensive initial investments in hardware and software. The CSP takes care of support and updates, which means that you can focus on the core business rather than time-consuming implementation and maintenance. All these aspects should be taken into account when considering the total cost of ownership. If your business is currently using a legacy onsite system, there’s no doubt that moving to cloud technology and services will save costs and time, when compared to your current infrastructure.

As Flexible as Your Business

Your organisation is growing, but you don’t know yet how big your team will be in two or three years?

Cloud communications solutions grow with your requirements. Typically, subscriptions are on a pay-per-user basis, and some CSPs do not charge by user, rather they charge by feature. Carefully look into the terms and conditions to review how the CSP charges for their services.

Startups in particular often find it difficult to anticipate how their businesses will develop. And even if your organisation goes through more difficult times, with cloud services, you can typically also reduce the number of users/features and also reduce costs when necessary.

Interested in how startups can benefit from cloud services? See for yourself and get to know the benefits of cloud communications solutions in practice. Watch and read about how Alba3 helps startups use cloud communications to build greenhouses for growth.