Digital communication tools have been improving internal productivity and exchange between employees for years, which simultaneously facilitates work with external partners and improves the customer experience. Companies that took digital communication seriously enough to implement it at an early stage are now seeing the fruit of this effort.
For example, SAP, the international software company from Germany’s Walldorf, has been making the most of digital communication for years. SAP’s HR leader McInnis-Day says that “[Technology] speeds up processes and makes a significant contribution to our work across continents and time zones.” One of the greatest benefits of digital communication is precisely these interpersonal networks and contacts that digitalisation has made possible for the first time.
Digital communications open up completely new doors for companies. Distributed or global teams have only been conceivable since the era of telephone conferences. As Taylor Wallace, founder of WeVue, puts it: “Digital communication is now omnipresent in our personal lives, yet it is often lagging behind in work life. Many employees want, and expect, to have the right tools at their disposal in the workplace. These expectations should be met by a company.”