The concept of the managed office environment holds clear benefits for Madrid’s small business and startup community, as Alba 3’s Blanca Munarriz Aldaz explains:
“Our business centre is a kind of ‘offices hotel’ and there is big demand because we are a very interesting option for companies. We offer flexibility, without the initial investment. There are different spaces for any type of client need – offices, meeting rooms, coworking spaces, plus the possibility of managing virtual offices and domiciliation of companies. We adapt fully to the needs of the client and provide all kinds of services.”
As every budding entrepreneur knows, the last thing a newly born business wants is to be instantly saddled by upfront infrastructure costs for real estate, furniture and office equipment. Providers like Alba 3 are so popular because they assure both the physical and digital working environments for their clients.
“Clients here only have to be dedicated to their own activity without the headaches that can arise from setting up an office, worrying about infrastructure, communications etc.,” says Blanca. “Here you just come in, connect your computer and we take care of all the logistics.”
And while the managed office concept is a hit with startups, Alba 3 has made it a compelling choice for many other kinds of organisations, from multinationals to freelancers.
The customer proposition of managed office providers like Alba 3 makes perfect sense, but what goes on behind the scenes to deliver these services is a different story. Fundamentally, providers like Alba 3 need to own and manage infrastructure on their clients’ behalf, while adding value and maintaining profitability.
The business priorities of managed office providers can be distilled into five main areas:
- Minimise costs and capital investments without compromising high service quality
- Maximise tenant revenues through an array of relevant and valuable services
- Efficiently and non-disruptively scale services up and down as tenants evolve their short/long term requirements
- Continue to derive revenues from tenants after they have left for new premises
- Differentiate value to attract new customers and avoid customer churn
These realities of running a growing managed office operation, and the opportunity to differentiate and extend services, led Alba 3 to work with NFON.