Of course, the individual must be prepared – but the atmosphere must be created. It has been proven that companies that seamlessly implement and live out transformation already cultivate a special culture. This is characterised by openness and honest communication.
Especially in the area of communication, digital opens up new possibilities for interdisciplinary, close cooperation across departments and distances – something which successful companies take advantage of.
Employee engagement is generally high – they like their colleagues, supervisors and of course their work, and they engage in lots of exchange. This type of employee is often the real driver of digital initiatives, therefore a company culture characterised by innovation and healthy communication is one of the top priorities of successful leaders.
Silicon Valley is the typical example, but even conventional versions like the credit card company Visa are cited when it comes to focussing on people. Thanks to flat hierarchies and digital communication, ideas have a freer rein and win projects through by changing perspective.
The conclusion is rarely as simple as it is here: It’s not that digitalisation works best when the focus is on people – it’s that it can only work when the focus is on human experiences.
However, when it is actively and enthusiastically implemented; when people navigate the ocean of unlimited digital possibilities safely; when connections are strengthened and communication becomes more seamless; when the potential of bits and bytes is seen and used, digitalisation becomes a great asset to every company.
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