According to a study conducted by PwC over a period of four years, 86 percent of the Millennial generation (born 1980-1996) would consider leaving an employer whose values no longer match their expectations. Millennials are known to have high brand awareness, and this affinity goes well beyond lifestyle brands. The same is true for their workplace: For Millennials, a company today needs to be innovative, hip and leading edge – a job to post about on social media and WhatsApp.
Younger generations like Millennials and Gen Z want to spend more time using cloud services such as Trello and Slack, which enable them to actively communicate with each other in real time. They want to spend less time using what are now considered to be ‘traditional’ applications, for example email and voicemail, which only support linear, time-delayed communications.
For Millennials, work has ceased to be just the means to an end: Work has increasingly became the end itself. Work must be fun, often meaningful, and fit the lifestyle, because it is ultimately considered a part of the allup Millennial identity. In an New York Times article, Gen Z is depicted as “…having a strong sense of entitlement, a tendency to overshare on social media, and frankness verging on insubordination.”
Millennials are typically more concerned about the pursuit of their individual happiness than any generation before them and ask for a company to take the extra steps to make them feel relevant. In a world filled with a high volume of online feedback and one that is becoming an increasingly individualistic society, the generation entering the market now is not easily swayed by the often forced corporate spirit: They are typically more in need of routine recognition and praise along with real-time bytes of communications.